After collaborating with another designer, Jessica, on a final banner design we came up with the design below. Also, I have a variety colors we were trying to decide on. This is the final banner that everyone agreed upon with the color combination preferred by Dorit.
After all the font options I presented, we chose something completely separate which is Rockwell. I’m happy with the choice because I was pushing for a more static font that can be read at all sizes. Below are the banners that were used at placeholders for the text and logo for the top of the website.
The website banner, at the top of the site, has been a constant project throughout the summer and it’s been difficult not because of the actual task but because of the lack of decisions that can be made or that keep changing. To start, Dorit simply wanted the site name “Greenlifestyles.org”, the words Green Lifestyle TV, Green Lifestyle Film Festival and the existing logo as a banner. My first task was to find a font that Dorit approved of and her taste tends to be slightly…crazy. That means nothing static or “simple”, she wants bright, curving and even illustrative fonts. As my experience and typography classes have taught me, these types of fonts can be a bad design choice but ultimately the client will win. Below are a bunch of font options that I presented.
My final meeting was Friday, August 26 at our original office in West Hollywood. I found out at the meeting that our new office space we were hoping to rent fell through and now Dorit has to start over looking for a place after packing everything up. Since most of the summer interns have gone back to school I think they should be able to function in a smaller space and still be productive.
At the meeting there were two new interns that will be working at GLFF during the fall semester since they live and go to school in LA. Our new marketing intern, Armen, presented a new marketing powerpoint presentation on our budget and how we can use ad space. It was interesting, while slightly confusing, to learn what you can use for advertising when running a non-profit organization. Also, I met a new artist/graphic designer who will be joining for the fall. She is a great painter and drawer so she will be creating some posters for our joint campaign with Breathe LA for cleaning up and “greening” the ports and harbors throughout the Southern California area, especially LA County. She is an avid scuba diver and often has excursions off of Catalina Island and even in one year it is clear how much the water changes with the extra pollution being added.
I presented all the new banner design with a variety of color choices and we made a joint decision on the banner below. Dorit loves orange plus it works well with the yellows and oranges found in the existing logo. The original background was blue but after asking multiple people in the office about the design they did not like the blue because they felt green was a better choice when our name is Green Lifestyles. I worked with different font colors and changed sizes of the text as well. Green did not make the words pop as well as the darker blue and we want people to see our organization name right away. I did changes on the right so the logo and background color was more transparent and softer so it transitions into the background better but still separate. After making the final decision and emailing the choice to the entire board and summer interns, we discussed the summer and what the next step is. Dorit was very happy with my work and help throughout the summer and would like me to stay on throughout the school year. I have a full schedule but I will be helping as much as I can with graphics and making decisions with the new designers. The first week I’m back I will be working on designs for business cards. She would like a single sided and double sided design that includes the design aspects from the banner so we have a cohesive brand.
Currently I’m working on and finishing up one of my last projects for the summer for GLFF. Since we have multiple hands in most design and organization decisions, this is a joint project. Jessica, another design intern, and I have collaborated on the banner that will be included on the top of the website homepage and possibly on posters for the organization when it is featured at events. Below are a few options of the banner with a variety of color options and combinations based on the colors found in the existing logo.
